2007-2011
Where it all began – transforming an 8-hour a day calling campaign into a robust digital marketing and sales powerhouse.
800+ active client accounts spread across forty-eight states, representing local businesses, major universities, music festivals and nonprofit organizations. We achieved three consecutive year-over-year sales growth averaging 175%+ increase.
Mining MySpace, listening to submitted albums and volunteering for battle of the bands was only the beginning. We weren’t just looking for a great sound – we were looking for artists with character; that is what ultimately set Quick Artist Agency apart. Then began the real work of vision casting, contract signing and booking strategic concerts with sustainable guarantees.
As we added agents and promoters, we had to break free from excel. We designed and developed a custom CRM with workflow automation to smooth out the booking process with signature and deposit triggers and tracking.
I didn’t have the tools to communicate at scale. There had to be a better way than the 1:1 phone calls and emails I was making all day. What started with an email campaign and CMS experiment turned into an obsession with content, data and front-end code.
Though we strengthened our digital capabilities, at the end of the day, the key to our success was building a bridge of trust between amazing promoters and musicians.
I’m so proud of the singer-songwriters, hip-hop artists and bands that we served over the years. Featured artists above include KRUM, NF, Red Umbrella, Red Cloud, Rue Royale and Alisa Turner.